Affinity Analysis – By investing in the correct solution, a retailer can gain the right insights about its customers. These can help the retailer to decide the merchandise to be offered, besides helping in designing loyalty programs, sales promotions, discount plans and up-selling and cross-selling tactics.
The Prescience Blog
The Prescience Blog is a reflection of our thinking in terms of the world around us. As data scientists, we have an inherent bias towards analysing data-points even for the most mundane or the most complex problems and conditions that we come across in our daily lives. Hope you enjoy reading these.