Enhancing Customer Loyalty through Machine Learning Prescience Decision Solutions November 24, 2022

Enhancing Customer Loyalty through Machine Learning

The client runs a loyalty program for its UK customers with the help of a third party loyalty program provider. The program involved customers earning points on every purchase made through the client’s e-commerce portal in UK. The client then paid the cost of each point earned by customers to the loyalty program provider, which could be redeemed either at the e-commerce portal or at every redeeming partner of the loyalty program provider.

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